Not all U.S. films travel easily: It takes expertise to connect them with foreign audiences

Like many in the film distribution business, Mimi Steinbauer has a story — “funniest example ever” — of the ingenious sleight of hand in marketing American movies to foreign lands. In her case it was “Machete,” a picture by Robert Rodriguez about a Mexican drug lord, an ex-federal agent and a racist…

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Not all U.S. films travel easily: It takes expertise to connect them with foreign audiences

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